Boomtown Social Content 2025

In 2025, we led Boomtown Festival’s end to end social and live content delivery for a second consecutive year, spanning pre event, build, live festival coverage and post event delivery, continuing into 2026.

We delivered creative direction, production, editing and publishing in house, deploying a multidisciplinary crew of over 30 creatives including creative producers, hosts, copywriters, FPV drone pilots, filmmakers, editors and animators. Working at pace across the entire site, we captured headline moments and hidden corners while also creating bespoke content for social platforms and stage big screens.

Alongside hype led edits, we shaped complex initiatives from urine collection to hydrogen power into engaging, accessible content. Live output was influenced by real time Citizen app voting, allowing the Boomtown community to help shape what was covered and shared as the festival unfolded.

We also delivered content for Boomtown’s award winning Unboxed campaign, producing personalised content round ups for every Boomtown citizen and extending the festival experience beyond the event itself.

The content reached audiences at scale, with one TikTok alone generating nearly 5 million views. By balancing silly, joy led content with purposeful work, we created output that entertained, informed and helped inspire positive change.